During the second half of 2017, I had the opportunity to partner with a wonderful real estate agent, who also happens to be a friend and awesome neighbor!
Nicole reached out for assistance in developing a unique brand for her business, Bonadies Real Estate Group, that was sophisticated, but not stuffy. That is right up my alley. A clean design with a bit of elegance was just what she needed to give her new endeavor the look and feel her ideal clients would be attracted to.
In addition to the a logo and brand identity, Nicole was looking to build her own website where clients and potential clients could search right on her site for their dream home. As a way to keep them on her site, integration with the Florida MLS system was required to make it a seamless experience.
Overall, Nicole wanted to attract her ideal clients by presenting a brand they would connect with and by providing them with an all-inclusive experience online.
The Bonadies Real Estate Group Brand
For Bonadies Real Estate Group, again, we were looking to keep it classy and elegant, but not too high-end … her ideal clients needed to feel that Nicole was the right fit for them and not out of their range.
After a few in-person meetings (it’s great having a client right next door) and after Nicole filled out our branding questionnaire, I was able to put together a mood board that showcased the overall feel of the business’s brand.
The mood board is a great second step before diving into logo ideas and concepts. It allows the client and me to talk through the essence of the mood and tone we’ll be setting for the overall brand vision. Basically, it ensures that I’ve understood and interrupted my meeting notes and the brand questionnaire accurately.
From here, we move into some concepting rounds. For Nicole (and a majority of my clients), I provided two logo concepts. Hers happened to be quite similar … the color palettes where identical because she knew exactly what she was looking for there, so I gave her more choice with the logo icon and font treatment.
With the meetings, questionnaire and mood board steps under our belt, the vision came to life with one of the two initial concepts I provided Nicole. There weren’t any tweaks at all and I was able to move on to creating her business cards and getting her a brand guide to use if she needed to create marketing materials on her own. I also provide project-by-project support, as well as monthly retainer options so you can spend more time working on your business instead of in your business!
The Bonadies Real Estate Group Website
With the color palette, font selections and logo all ready to go, I embarked on a new journey. I hadn’t worked on, let alone set up, a realty website with an MLS integration. With some research and a lot of help from Nicole with getting the right connections set up on the brokerage side, I was able to work with a fairly easy-to-customize WordPress theme that integrates with IDX Broker, a go-between between MLS and your own website.
Again, working closely with Nicole, we worked through the layout and language for each of her pages. The Bonadies Real Estate Group website not only has the IDX Broker integration, it also includes a Facebook integration widget, easy-to-use contact forms, and a clean interface making the user experience easy and functional.
After both in-person training and recorded tutorial videos, Nicole was armed with enough knowledge on navigating through the WordPress dashboard. With her website, Nicole is able to grow her brand presence and ensure current and potential clients have everything they need right at their fingertips without having to leave the page.
All in all, this project was a fun and new adventure for me. I’ve gained skills in setting up the IDX Broker integration, as well as learning a bit more behind the art of selling homes and what it takes to set yourself apart as a real estate agent.