Here’s a secret about me: I LOVE layout design. I thoroughly enjoy taking text, images and a branding guide and putting all of the pieces together to create a cohesive document.
When Ashley Brooke from Ashley Brooke Designs reached out to inquire about doing a catalog design, I had to control me excitement. Her style and brand is so fun and had so much potential when it came to creating a catalog that not only showcased products but also Ashley and her entire brand’s essence.
Armed with a brief outline of the catalog items, I jumped right in with some researching, sketching, and planning to ensure the catalog would be unique, functional, and the appropriate number of pages for a print piece (HINT: if you’re printing a catalog or a book, the total number of pages needs to be a multiple of four).
TIP: Check out my Pinterest Layout Inspiration board for design inspiration and to see how I can help put your catalog, newsletter, book or other print item into a functional, meaningful and on-brand piece that will wow customers and potential clients.
With a few short review sessions and tweaking, we landed on a functional and on-brand product catalog that was bright and fun, just like Ashley and the ABD brand.
This was such a fun project to work on and allowed me to build a relationship with a truly wonderful person and artist!