Starting off a new business venture or looking to rebrand an existing one? Look no further.
It’s time for you to have a unique brand that sets you apart from the competition and really reflects YOU. A professionally designed brand style, logo and supporting graphics will show the world that you mean business!
A brand identity is much more than a logo … and it’s not about what happens to be trendy at the moment. I’ll work with you to really understand you, your business, your goals and your audience to strategically develop a strong brand foundation before diving into the creative design and direction of your brand.
ALL PACKAGES INCLUDE
- Brand strategy workbook + questionnaire
- One 30-minute brand strategy calls
- Mood board
- Logo + alternative/sub-logo formats
- Style guide (with fonts, colors + logo specifications)
- Choice of two supporting graphics (business card/letterhead, flyer/brochure, social media graphics, etc)
(If you’ve already got your brand personality pretty nailed down, reach out to me and I can put together a custom quote that excludes the brand strategy.)
- Brand strategy, mood board/style guide, custom graphics + text-only logo: $800+
- Brand strategy, mood board/style guide, custom graphics + logo mark: $1,200+
THE BRANDING + CREATIVE PROCESS
Brand Discovery + research
To ensure your brand exudes the personality you envision, we’ll work together to thoughtfully and thoroughly research and strategize about your brand’s overall personality. This happens through phone calls and an in-depth questionnaire to ensure your brand will attract your ideal customers. Your brand should be developed with details and intention.
One of my favorite parts of the process is the inspiration section. You’ll create a Pinterest board so I can get a really good feel for your favorite design styles. With your pins, your questionnaire answers and our own market research, I’ll develop a mood board that will set the tone for the rest of the branding process. This will also introduce the basic color palette for your brand.
After researching, getting inspired and landing on a mood board that speaks your brand, I’ll create 2-3 logo concepts for you to choose from. Using two rounds of revisions*, we’ll finalize your logo to your liking. From there, I’ll create some sub-logo marks (think of a watermark, or a more simplified version to use as a thumbnail or favicon). After the logo is finalized, you’ll provide content for your supporting graphics – banners, social media graphics + marketing materials.
The last part of the process is actually one of the most important steps before handing the brand off to you to own. A style guide sets you up for success and ensures that your brand will remain consistent after this process is complete. The style guide will provide you with your logo, font stylings, colors (for print + web) and the overall tone, look + feel of your brand.
*Additional revisions will be charged at a rate of $45/hour.