Do you know what WordPress plugins you really should have activated on your health coaching website? Chances are you have too many plugins that are slowing your site down or you don’t have the right ones that will actually help your site and business.
If you didn’t set up your own WordPress site, you may not even know what I’m talking about … so let’s start with the basics. A WordPress plugin is a piece of software that contains a functionality that can be added to your WordPress website. Plugins can enhance existing functionality on your site or add new features that are not native to your theme or the base WordPress environment.
Basically, plugins allow you to add additional functionality to your website. This can be something that is visible to the user (like a pop-up generator) or something that is running in the background (like a plugin that creates a backup of your site).
Because there are so many options out there for plugins, I wanted to share six of the *must-have* WordPress plugins you should have installed on your site. These recommendations are based on my own experience working with WordPress for the last 7 years.
Yoast SEO is THE best FREE search engine optimization plugin for WordPress. While there is a paid/pro version of the plugin, the free version will bring your SEO to new levels. Yoast SEO is an all-in-one SEO solution for WordPress and includes on-page content analysis.
When you’ve completed a blog psot or finished adding copy and images to your website, Yoast SEO walks you through ways you can improve the SEO on that specific post or page. You select a keyword or key phrase and then the plugin scans your content and provides hints to imprve your overall SEO based on the keyword you want your content to be found through. To me, it’s a fun little puzzle where I try to get the plugin to show a green dot (meaning the SEO is good) for all of my pages and posts.
Insert Headers and Footers
The Insert Headers and Footers plugin is helpful when you need to add code but you have NO CLUE how to add code or what the code even means. This plugin allows you to insert code or text in the header or footer of your WordPress site without having to touch the site’s main code. This is great for adding things like Pinterest Rich Pin codes and Google Analytics script.
By using this plugin, you avoid having to go into the main code of your website, which may result in accidentally/unknowingly breaking your site. It’s really convenient when you’re needing to add a snippet of code to verify your site.
Official Facebook Pixel
Whether you’re planning to run Facebook or Instagram ads in the near future or not, the Official Facebook Pixel plugin is still great to have installed and connected. This makes it so easy to connect your Facebook Pixel to your website so that you can begin collecting data about your audience. This plugin eliminates the need to go into any coding on your website. You simply paste in your Facebook Pixel ID into the plugin and everything happens in the background.
Updraft Plus – Backup/Restore
Updraft Plus is a great tool that allows you to backup and restore your WordPress website with minimal effort. You can backup your website (all content – text, images, plugins, themes, etc) locally on your computer or to a Dropbox or Google Drive. You can set it to happen automatically on a specific schedule.
This is important to have because if your site gets hacked or something happens with a plugin or theme adjustment and your site gets messed up, you’ll be able to restore it with the most recent backup.
The Smush plugin solves the issue of adding too big of files to your website. If you’re in a rush and aren’t able to resize your images for web resolution (72 dpi and less than 1 MB in size), Smush will automatically reduce the file size when you upload it. This improves you overall website performance which is a factor that plays into your overall SEO ranking.
The Pretty Links plugin allows you to shrink, track and share any URL on the internet from your WordPress website.
You’ve probably experienced something like wanting to share a specific blog post with your audience on an Instagram story or post, but you don’t have the Swipe Up functionality, so you want an easy (“friendly”) link to fit into your post instead of your really long, keyword heavy link. Pretty Links solves this problem for you. You can take any link (from your site/blog or any other URL you have, like your Mailchimp opt-in page or Lead Page opt-in page) and turn it into a friendly URL that is yourdomain.com/friendly (where “friendly” is where you’d put the easy-to-remember word) and then that URL will redirect to the longer URL of the original page or post.
These are just 6 of a handful of other WordPress plugins I recommend using for a robust, functional and converting website.