The Well Necessities

Brand identity development and redesign for registered dietitian Lisa Hayim of The Well Necessities. Below are details about the project and process.

The Well Necessities brand is about sharing real, science-based nutrition information with women and men (mostly women) in their 20s, 30s and 40s. The audience craves useful, easily digestible information, tips and tools for leading a healthier life not based around fad diets or trends. The Well Necessities aims to educate, inspire and empower people to live well without guilt, judgement or fear. Lisa works with individuals, small groups and on a mass scale using her voice on social media to share the secret behind true wellness … it’s about eating real and being mindful.

Brand keywords: self-compassion, nutrition advice, well-being, compassion, wellness, simple wellness tools, nutrition, support, information, guidance, choices, authenticity, raw honesty

confident | bold | minimal | soft but edgy | clean lines | approachable | authentic + real

Mood Board The Well Necessities Brand Identity

clean | minimal | fresh | sleek | approachable

Color Palette The Well Necessities

Main Logo

Main Logo – Alternative Colors

Alternate Horizontal (Simple)


Sub-logo Mark

Lisa's Experience - In Her Words

Working with Heather feels like pure GOOD LUCK. After a not so good encounter with a previous designer, I was hesitant to let anyone into my business. But from the beginning, I noticed Heather was different. She took so much time and energy to learn about my brand, my business, and my personal ethos. She created branding that reflects that. She was always responsive, up for a challenge and open to improvements. Oftentimes, she brought things to the table that I hadn't considered. I am so proud of my branding, my site, my signature, and so many little details that elevate my brand. I will continue to work with Heather for all my graphic and website needs! She is a gem and anyone that works with her will notice immediately.

Lisa Hayim, MS, RD
Founder of The Well Necessities

ready to get started?

I’d love to learn more about your business, goals and what how we might be able to work together. Click the button below to answer a few questions and I’ll follow up to schedule time for our first consultation.