How health coaches can create blog content that converts

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Building an online brand can see overwhelming. Creating shareworthy blog content can feel like an impossible puzzle to figure out. But it really doesn’t have to be. You can build out your health and wellness brand’s visibility through strategic and well-planned blog posts. I’ve got a few tips on where to start, and don’t forget the free guide and worksheet to get you started on creating blog content that converts!

Your blog’s imagery should be more than stock photos.

Yes, it’s true. Your blog should have eye-catching images that are consistent with your brand. But what it also needs is read-worthy content and other images.

Your readers are there to read what you write and the wisdom you have to share. If you don’t make it worthwhile, chances are, they won’t be returning or following you on your social channels. And if you have the same stock photos as everyone else, how are you standing out from the crowd?

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Make sure your blog posts are authentic.

Be real. Be you. No one wants to read a post that is identical to someone else’s. Your blog is you and your brand is you. So show your reader who you are. No one is expect perfection because well, perfect is boring. By sharing your personality through your writing, your readers can get a better sense of who you are. And isn’t the ultimate goal of blogging to connect with readers?

It can be easy to fall into traps where we see successful bloggers doing things that we want to do. That’s fine. I’m not saying you need to be completely unique, but just make sure you are spinning whatever you are doing in such a way that it communicates YOU and your brand. Readers want to know about you and how and why you do what you do. Be authentic.

Use call-outs and tweet suggestions.

In every post, there’s got to be some nugget(s) of inspiration for your readers to take away. Make sure they know it by making it easy to find. Make it a blockquote or create an text-based image (I do this and use that image on my Instagram – I’m all about batching my work!). Or even better, to get an extra bang for your buck, us a plugin like Click to Tweet (if you’re on WordPress) to make it easy for readers to share your blog’s content with their own followers, and in the process, pick up whatever nugget of inspiration or knowledge you are throwing down in that particular post.

Create pinnable content.

Think infographic. Think diagram. Think anything but a styled stock photo if you want your image to stand out on Pinterest. In a sea of millions of pins, besides awesome SEO, how are you going to get your content seen and pinned? Not only does a diagram or infographic stand out on Pinterest, but it also gives your blog some variation and breaks up the written content.

Not sure where to start building an infographic or diagram? The first step is to get some inspiration – infographics are everywhere these days (people don’t like to read much text anymore). Infographics shouldn’t have a ton of text and should have clear images, usually flat icons or other vector images. 

The second step is to outline your infographic or diagram content. What are you trying to explain or what story are you trying to tell through the infographic? Once you’ve got that outlined, you can figure out where the images should go and decide what kind of icon or image you want to use.

Now images, step three. This is something that I am very passionate about. Please please please do NOT use Microsoft office clipart or copy whatever image you find when you do a Google search. Make sure you are using content that is legal for you to use, but that is also unique. Check out sites like Vecteezy.com, VectorPortal.com or TheNounProject.com. Many of these sites offer vector images in Adobe Illustrator, EPS or PNG format – so you whether you’re using Photoshop or Illustrator or a web-based program like Canva, you should be able to incorporate them into your design.

Step four is to put it together. Make sure you’re staying true to your brand and your style. And make sure it’s easy to follow and can be read in a quick glance. And remember, vertical images (around the 600px by 900px range) work best on Pinterest.

Just remember to be yourself and find ways to make your personality shine through and your expertise exude as readers browse to your posts. You got this!

If you want to try to create an infographic or diagram but are struggling, let me help. I’d love to help you put some zing into your posts and create shareworthy content. Just shoot me an email or fill out my contact form and we can get the ball rolling.

Hey there, I’m Heather Dauphiny. I help health & wellness entrepreneurs build their websites in 3 days without the technology overwhelm.

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